The 'hotels within a hotel' concept enables the hotel to define its accommodation offerings closely in line with the requirements of its focused clientele, both as to amenities and pricing. Residents are not just staying on different levels, but depending on which hotel they are in, the experience is unique to that hotel. Each of its three hotels, while based on a 5 star level of product and service, goes the extra mile by integrating into each hotel facilities and amenities specific to its business model. Offerings are specifically matched to what the defined traveller would find essential as part of their perfect stay travelling requirements and enough beyond these expectations to encourage future return visits to the hotel for them and those they communicate to in person or on line.